If there’s sunshine in your heart, winter won’t be cold. In the coming of global economic winter, with enthusiasm, 6000 Guangbo people still stick to continuously transfer own-produced products to the world, like office stationery, first-class books, high grade paper tableware and so on.

Opportunity forever falls to those who are ready. Guangbo has walked into the world stage already. This financial storm gave many enterprises a heavy beat, also brought the opportunity for some enterprises to grasp market information so as to better realize self-value. Since the later half of this year, although Guangbo stationery’s overseas market has been affected in certain degree. In face of the complicacy exterior environment, Guangbo Group seek multipart breakthrough, originally create three theories on overwintering, effectively cope with current economic hard situation, that is, elevate confidence with winter sunshine theory, lift enterprise competitiveness with grass root innovation theory, gain the initiative with clench fist attack theory, let Guangbo realize production and management rise steadily.

Winter sunshine theory elevates confidence

President of Guangbo Group thought, “Because of cold winter, we can deeply feel the warmth of sunshine. The party and government are enterprise’s sunshine. Enterprise is also Guangbo employees’ sunshine. We must deliver the sunshine to every corner in the enterprise.” In coping with economic hard situation, Guangbo’s first move is to introduce winter sunshine theory, gain success with confidence.

Situation analysis enlightens direction. Guangbo Group management layer, middle-level cadres and employees, successively held 12 times situation analysis meeting and preaching meeting, invited experts, professors, government officials, city and district governments stationed Guangbo enterprise service group, preached current international and domestic situation, made clear to employees that in current economic difficulty, party, government and enterprise have confidence and ability to overcome. An excellent enterprise can bear such situation, can it realize leaping development. Based on the company’s developing situation, Guangbo inspired employees’ fighting spirit from various aspects. Under the situation of many enterprises hard-time even bankruptcy, instead Guangbo gained lots of orders and a series of new markets. Now it has become the sunshine in the hearts of the whole employees.

Harmonious enterprise warms people’s hearts. At present, Guangbo has launched annual new year delivering warmth activity, forward sent the subsidy for poor staff 0.2 million yuan, set up staff mutual saving fund, established poor workers archives, raised and donated for sick employees and their family members, becoming the first insider and first helper of poor people, greatly stimulate the whole Guangbo people’s loving factory hearts. The company’s senior leaders also attended harmonious face-to-face theme activity together with workers from first line. Through informal discussion, enlarge employees’ right to know and participation right, life employees’ confidence in the company’s future.

Treat the factory as home to stabilize the team. Guangbo tries hard to give employees the warmth at home. Put up related documents in the factory, preach the company not only won’t downsize staff but enroll workers, injecting a stitch of " cardiotonic " to the staff, stimulating employees’ strong sense of belonging. Strike when the iron is heat. Guangbo timely carried out educational activity with the theme of individual destiny is closely related with company’s future, let vast employees feel the enterprise’s concern and cherish on them from the deep hearts.

Grass root innovation theory lifts enterprise competitiveness

Now many enterprises exit innovation paradox. When enterprise is in good condition, it has no dynamic to innovate. When enterprise has dynamic, it meets the crisis and has no ability to innovate. In the final analysis, when it is in innovation, it doesn’t pay attention to who is the innovation subject.

Private enterprise originally is the grass root enterprise. The tremendous power of grass root lies in that when it is in winter, the earth is barren. While the grass root under the grass constantly gain energy, once break out, the earth is full of vitality. The recipe of grass root innovation theory lies in the great dynamic as innovation subject.

Cultivate Guangbo-type grass root. Several days ago, Guangbo organized hundred middle-level managers to go to Yangsha Mountain’s camping base. Do outward bound training and the investigation and report of situation, invite professional lecturer with years’experience in studying leadership to train hundred middle-level cadres, improve leading ability. Organize team and group leaders to have management ability training, organize special engineering and equipment operators’ operating skill training, organize workers from first line to have wide technical training, go deep into the first line to dig ability. Through a series of training, every Guangbo employee will become the effective strength in innovation. Such as, carry out “giving advice in overwintering” activity in company. It has received about 5000 reasonable suggestions, covering energy saving, improving quality, simplifying the procedures, improving process, developing market and so on.

Construct and erupt grass root innovation activity’s long-term mechanism. Guangbo put innovation strategy as one of the three strategies, brand, innovation and culture. Set up Guangbo research institute, including stationery engineering center, digital electronic engineering center, new material engineering center, and made innovation reward system. According to the proportion of innovation improving efficiency, give certain reward to innovative employees, in talent selecting, introduce horse racing mechanism, go deep into first line actively dig innovative able person.

With market as guide, touch grass root innovation's acuteness. About 30 trade staff in Guangbo import and export company have become the company's innovation effective strength. The global financial crisis didn't affect their orders. They timely feedback the business opportunity that they catched in the market to the company. The launching of projects like high-grade paper tablewares, environmental stationery, first-class books, etc are just through the trade staff's timely feedback. After doing lots of research, the company spent huge fund in importing international advanced first-class books automatic production assembly line, international advanced high-grade paper tablewares automatic production assembly line, as well as high-grade album production advanced equipment, having good days now. Take educational books produced by Guangbo as example, its retail price has reached 80 to 200 dollars in overseas market. The export proportion of this year's first-class books has raised from 2% to 40% or above. The high-grade album developed by Guangbo has millions of dollars in European and American market. The high-grade paper tablewares' business quantity has taken shape, realizing orders received about 5 million dollars.

Clench fist attack theory gains the initiative

Wang Liping, president of Guangbo Group, thought, Feiyue, Nanwang, Jianglong holding shares these famous enterprises failed in business, which was a pity. This also showed partial Zhejiang merchants couldn't resist the temptation, developed deviating from principal business, invested too fast and too miscellaneous,dispersed the limited resource elements. So manufacturing enterprise must do well in its own expertise principal business, the times of opportunistic means has already gone. The effective method of spending winter is total innovation and enhancing product added value. Therefore, clenching fist can attack effectively, and gain the market initiative.

Clench fist to make the principal business bigger and stronger. After marketing, Guangbo raised lots of fund. These fund didn't invest in real estate industry which can produce windfall profit, but constantly sticked to the developing strategy of taking paper stationery as lead, by ways of franchising, strengthening creative industry, gradually enlarging the expanding on projects like first-class books, high-grade paper tablewares, etc, and making principal business bigger and stronger. Successively spent over 70 million yuan in importing international advanced first-class books automatic production assembly line, international advanced high-grade paper tablewares automatic production assembly line, as well as high-grade album production advanced equipment, gradually realizing the development goal of employees decreased by 15%, productivity increased by 20%. And through purchasing HENZO company's high-grade paper products, stationery and album production assembly line, preempt European market, avoid the risk.

Clench fist to integrate industry. Taking Guangbo's brand advantage and market network, rapidly realize the change from paper stationery brand to comprehensive stationery brand, plural development of office stationery, student stationery, educational children stationery and so on. Next step, Guangbo will make use of Yangtze River Delta and Ningbo stationery capital's industry cluster effect, through capital platform, integrate related stationery industries, realize the output of Guangbo brand, create comprehensive stationery integration industry chain, plan to let the market share of office articles enter the top three in China.

Clench fist to occupy the market. In 1999, Guangbo opened up new market fin Dibai as the first station. Many companies came then go. Guangbo was absorbed in Middle East this bridgehead for 9 years, and make it a base to expand European and African market. Through many years' cultivation and development like road show, Guangbo series products account for 25% of the whole outward sales market in Middle East market. Guangbo own brand accounts for over 45% in local made-in-Guangbo, and gradually radiates to markets in Europe, South Africa and so on.

Winter has already come, spring won’t be far. An enterprise’s culture value doesn’t lie in the cry in glory, but the applause in difficulty. In today's changeable market, Guangbo is full of confidence, stick to brand, innovation and culture three strategy, use development to interprete Guangbo's harmony.